Chevy’s Sales Saga: Hits and Misses in Q1 Auto Market

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Chevy's Sales Saga
Chevy's Sales Saga

In the first quarter of the year, Chevrolet experienced a mixed bag of sales performances. While its Silverado series ranked as the second-best-selling nameplate in America, trailing only Ford’s F-Series, the sixth-generation Camaro struggled, marking one of its lowest-performing periods.

The Silverado saw a 2.4% increase, reaching nearly 130,000 units sold. Additionally, the compact Equinox crossover SUV and the mid-size Malibu sedan experienced similar 2.4% growth, with the Equinox reaching over 54,000 units (13th place) and the Malibu almost breaking into the Top 20 at 19th position. However, the sixth-generation Camaro faced a significant decline, selling only 3,574 examples during the first three months of the year, a staggering 54% drop.

Chevy's Sales Saga
Chevy’s Sales Saga (Credit: mikedog/Instagram)

This decline has led consumers to gravitate towards more expensive options like the C8 Corvette, which saw over 8,500 sales, or to stick with older Chevrolet models and invest in upgrades.

Owned by Zach Stoltz of DetailTech LLC, this ’69 Nova is purpose-built for drag racing, but Stoltz is planning a major overhaul to take it to the next level.

The preview renderings showcase custom modifications, including a bulging hood, a new bumper splitter and lower spoiler, a rear wing, and a unique touch swapping the headlights for modern LEDs with embedded wind blades, which now house twin turbos. Other modifications include asymmetric front exhaust outlets, a desert/forest camouflage paint job, and aerodynamic enhancements.

While the owner is undecided on the wheels, the CGI expert has suggested Weld Magnum wheels. The question remains: will these modifications turn “The Drag Strip General” into a force to be reckoned with at the local quarter-mile dragstrip?

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