The evolution of automotive manufacturing over recent decades has been profound. Embracing automation, factories have increasingly relied on robots to handle meticulous or hazardous tasks, prioritizing the safety of human operators and reducing fatigue.
However, amidst this modernization, there exists a unique anomaly in the Philippines: the MD Juan Enterprises, Inc. factory. Here, a timeless approach persists, as vintage Jeeps are meticulously crafted by hand, reminiscent of the techniques employed in the 1960s.
Established in March 1967 by Dr. Maximino D. Juan, MD Juan Enterprises, Inc. initially imported surplus World War II Jeeps from Europe and Japan, refurbishing them for use on Philippine roads.
Eventually, they transitioned to manufacturing their own Jeeps, starting with military models like the MB and M38, before expanding into civilian variants such as the CJ series.
By 1970, MD Juan had ventured into international markets, exporting their iconic Jeeps to countries like Japan, Australia, New Zealand, and the US. Their craftsmanship gained global recognition, with their vehicles showcased at prestigious trade fairs and car exhibitions worldwide. This attention led to the establishment of dealership networks in Europe, Australia, New Zealand, and the United States.
Today, despite the antiquated appearance of their equipment, MD Juan remains a beacon of traditional craftsmanship. Their dedicated artisans continue to assemble Jeeps using tools and techniques reminiscent of a bygone era, preserving the legacy of these iconic vehicles for enthusiasts worldwide.