Auto China 2024 showcased a dazzling array of international automotive stars, including the Mercedes-Benz G 580 with EQ Technology, Mercedes-AMG G 63 S E Performance, smart Concept #5, and Genesis G80 Magma EV.
However, stealing the spotlight was the 2025 Lamborghini Urus SE, a groundbreaking plug-in hybrid super-SUV from Italy. Priced at $258,000, the Urus SE represented Italy’s foray into ultra-luxury plug-in hybrids, boasting a refreshed design and unparalleled performance.
Powered by a combination of V8 engine and electric motor, it outclassed competitors like the Porsche Cayenne Turbo E-Hybrid with its impressive output of 789 horsepower. With acceleration from zero to 62 mph in 3.4 seconds and an electric range of up to 37 miles, the Urus SE set new benchmarks in its segment.
Surpassing even the formidable 738-horsepower BMW XM Label Red, the Urus SE emerged as the pinnacle of automotive engineering, rivaling the likes of the Ferrari Purosangue. While the latter aimed to challenge the Rolls-Royce Cullinan, the Urus SE’s dominance was undisputed, earning acclaim across OEM.
Meanwhile, aftermarket specialists Keyvany revealed a jaw-dropping transformation of the Ferrari Purosangue, dubbed ‘Keypuro.’ With a staggering output of 980 horsepower and 1,170 Nm of torque, the ‘Keypuro’ redefined high-performance luxury, setting new standards in automotive customization.
As the automotive world continues to evolve, the Lamborghini Urus SE and the Keyvany ‘Keypuro’ represent the pinnacle of innovation and luxury, fascinating enthusiasts with their unmatched performance and exquisite craftsmanship.
