Xiaomi’s foray into the electric vehicle (EV) market with the SU7 sedan has been marked by an impressive showcase of technology and production efficiency. At its EV factory in Beijing, over 700 robots are deployed to handle various tasks like installation, inspection, and transportation, showcasing a high degree of automation in the manufacturing process.
The revealing of the SU7 sedan on March 28, 2024, marked Xiaomi’s official entry into the EV market. Available in three versions — SU7, SU7 Pro, and SU7 Max — the sedan is competitively priced between €27,800 and €38,600, making it an attractive option for consumers seeking electric mobility solutions.
To meet the surge in demand for the SU7 sedan, Xiaomi has set ambitious targets, aiming for 100,000 deliveries in the first year of production. This reflects the brand’s confidence in its product and its commitment to establishing a significant presence in the EV market.
The Super Factory in Beijing, China, where the SU7 sedan is produced, exemplifies Xiaomi’s commitment to innovation and efficiency. With a highly automated production line capable of churning out 40 SU7 sedans per hour, the factory achieves the remarkable feat of producing a new car every 1 minute and 30 seconds.
Despite being a newcomer in the EV market, Xiaomi has quickly garnered attention from consumers in China, with over 70,000 locked-in orders for the SU7 sedan as of April 20. In response to the overwhelming demand, Xiaomi has ramped up its production capacity, scaling up from around 6,000 vehicles per month to approximately 10,000 vehicles, with a promise to fulfill 100,000 orders by the end of 2024.