Hongqi has recently opened reservations for its all-new Guoya flagship sedan. Positioned to rival the Rolls-Royce Ghost and the Mercedes-Maybach S-Class, this luxury vehicle exudes presidential elegance. Even President Joe Biden has expressed admiration for his Chinese counterpart Xi Jinping’s Hongqi L5.
Under the Golden Sunflower luxury brand, the Guoya carries a name reflecting Chinese national elegance. “Guo” translates to “nation,” while “ya” signifies “elegance,” showcasing the manufacturer’s reliance on national prestige to drive sales.
Built upon the L-Concept, the sedan features an upright grille with chromed vertical slats and DLP (digital light processing) headlights, offering a commanding presence with a hint of retro charm. Similar to the Rolls-Royce model, the retractable Hongqi logo adorns the hood.
The DLP headlights not only enhance road illumination but also display symbols for pedestrian crossings and highlight road signs. Hongqi claims the taillight design is inspired by the shape of palace lanterns, with a chromed strip connecting the taillights mimicking ancient Chinese palace structures.
Measuring 210.7 inches in length, 78.7 inches in width, and 59.5 inches in height, with a wheelbase of 128.3 inches, the flagship sedan is slightly shorter than the Rolls-Royce Ghost. Like Mercedes-Benz Maybach models, the Guoya sedan offers a two-tone paint option. Potential buyers, whether heads of state or celebrities, can choose between four- and five-seat configurations, with standard 19-inch wheels and optional 20-inch units.
Inside, the cabin boasts wood accents, leather upholstery, and chrome trims, complemented by an LCD digital instrument panel and a suspended central touchscreen controlling most functions. Features include heated seats with massage programs, multi-mode interaction via face, voice, or gestures, and intelligent ambient light adjustment.
The Guoya lineup comprises two plug-in hybrid powertrains. The first pairs a 3.0-liter turbocharged engine with an electric motor, delivering 389 horsepower. The range-topping version combines a 4.0-liter turbocharged engine with an electric motor for 483 horsepower. Both variants come with ternary lithium battery packs, though specific capacities remain undisclosed, as does the price tag.
