As one of Stellantis’ 14 brands, Lancia finds itself overshadowed by its counterparts, including Fiat, Alfa Romeo, and Jeep. Despite its diminished presence, Lancia continues to offer the Ypsilon, its sole model, which recently received a fourth iteration, marking the brand’s revival.
The fourth-generation Ypsilon is not only Lancia’s first electric model but also adopts the new Pu+Ra styling language and a redesigned logo, as introduced by the Lancia Pu+Ra HPE Concept in 2023. While the hatchback shares similarities with other CMP/eCMP models within Stellantis, it distinguishes itself with a fully electric variant and a range of internal combustion engines.
The Ypsilon’s platform cousins include models such as the Peugeot 208 II, Opel Corsa F, Fiat 600 and 600e, and Alfa Romeo Junior, with plans for expansion across Europe. However, Lancia has no intention of venturing into the North American market, focusing instead on strengthening its presence in key European territories.
The Ypsilon Edizione Limitata Cassina, a limited edition variant, has been announced with pricing starting at €25,000 in Italy, signaling Lancia’s commitment to offering premium options within its lineup. Additionally, plans for the return of HF branding with the Ypsilon HF, featuring electric propulsion and enhanced performance, further demonstrate Lancia’s efforts to revitalize its brand image.
Digital renderings of the upcoming Lancia models, such as the Ypsilon HF, offer a look into the brand’s future direction, generating anticipation among enthusiasts and consumers alike. With plans for additional models, including the Delta and Gamma EVs, Lancia aims to reclaim its position as a leader in innovation and design within the automotive industry.