American car buyers have consistently ranked Toyota as a top contender, with Lexus, its luxury counterpart, playing a key role in this success.
Sales figures show exceptional performance not only for Toyota’s budget-friendly options but also for their mid-size and full-size SUVs.
This dominance can be attributed to a recent influx of innovative vehicles, including the new Toyota Grand Highlander and Lexus TX, alongside revamped classics like the Tacoma truck and legendary Land Cruiser.
Notably, many of these SUVs, including the best-selling Tacoma, are built on Toyota’s advanced TNGA platform.
While the segment boasts impressive mid-size options, the full-size champion remains the Lexus LX, which has solidified its position since its 2022 debut.
With the luxury SUV market growing ever more crowded, speculation swirls about Lexus’ plans for the next iteration of their LX flagship.
YouTubers on the AutoYa channel have taken it upon themselves to fuel the fire, crafting a digital makeover for the potential 2025 or 2026 model year.
Their vision goes beyond a simple refresh, proposing a modernized exterior with redesigned headlights, a reworked grille, and fresh alloy wheels.
The transformation extends to the interior, where the current dual-screen setup might be replaced by a single, expansive display dominating the center console.
To further raise the LX’s luxurious character, AutoYa even suggests the addition of some opulent new color options. This digital speculation highlights the pressure Lexus faces to maintain its position in the face of fierce competition.