In late December, Ford implemented a modest $200 price increase across most 2024 Ford Bronco models. This followed a price hike in August 2023, ranging from no change on the base trim to $2,625 on the Bronco Raptor.
Before that, prices were raised at the tail end of 2023 Bronco production. Now, two months into 2024, Ford has introduced another increase via a Mid-Year Price Action bulletin.
This time, prices have risen by $500, but only for Broncos equipped with manual transmissions. Models with the optional 10-speed automatic transmission, priced at $1,495, remain unaffected by the increase.
In the 2-door category:
– Big Bend: $41,525 (up by $500)
– Black Diamond: $45,225 (up by $500)
– Heritage: $50,450 (up by $500)
– Badlands: $51,990 (up by $500)
– Wildtrak: $62,120 (Automatic only, no change)
– Heritage Limited: $71,580 (Automatic only, change)
In the 4-door category:
– Big Bend: $42,265 (up by $500)
– Black Diamond: $45,965 (up by $700)
– Outer Banks: $49,085 (reduced by $750)
– Heritage: $51,370 (up by $500)
– Badlands: $53,280 (up by $500)
– Everglades: $57,615 (Automatic only, no change)
– Wildtrak: $62,660 (Automatic only, no change)
– Heritage Limited: $73,000 (Automatic only, no change)
– Raptor: $91,930 (Automatic only, no change)
Regarding the four-door Black Diamond, which has increased by $700, and the Outer Banks, which has decreased by $750, there is uncertainty about the reasons behind these price adjustments.
Excluding the entry-level Sport trim of the Jeep Wrangler, which is generally $3,000 to $7,500 cheaper than the Bronco Big Bend depending on the number of doors, the 2024 Wrangler and Bronco are priced relatively close, ranging from $90 apart to a couple of thousand dollars.
This price difference may not significantly impact the final cost after configuring similar options. The four-door Bronco Badlands costs $90 more than the Rubicon Unlimited, while the Rubicon X Unlimited is $530 more than a four-door Wildtrak.
To entice shoppers away from the Jeep Wrangler, Ford has begun offering lease deals on certain trims and a Jeep Competitive Conquest Bonus Cash for dealers in specific regions, especially with ample Bronco inventory available. However, if you prefer a manual transmission, the potential savings may be less compared to before.
Also read: Ford Eclipse Camping Event: Bronco Off-Roadeo and Bronco Raptor Debut