Opting out of traditional marketing to promote a product, especially one perceived as “risky” for challenging the status quo, requires courage. However, Tesla has demonstrated that advertisements are unnecessary when celebrities are in the mix.
After a four-year wait, the Tesla Cybertruck has finally commenced deliveries, sparking immense media attention, impassioned debates, and thorough analyses from various angles typical for any highly anticipated release, whether automotive or otherwise. However, the impact of Cybertruck deliveries goes beyond mere marketing, with celebrities inadvertently amplifying its visibility.
A roster of celebrity owners adds to the Cybertruck’s allure, spanning actors, TV personalities, athletes, musicians, and influential entrepreneurs. Among them are Lady Gaga, Pharrell Williams, Serena Williams and Alexis Ohanian, Jay Leno, Kim Kardashian, and Jay Z, to name a few.
Included in this list is Justin Bieber, known for his passion for cars despite stepping back from the spotlight recently. Bieber, who famously shed tears when West Coast Customs customized a 2018 Rolls-Royce Wraith to resemble the Rolls-Royce 103EX Concept, holds a genuine affinity for automobiles.
TeslaTeslaHis ownership of a Cybertruck was confirmed when he and his wife Hailey were spotted driving it to church in Los Angeles, drawing attention from paparazzi and fans alike.
While Tesla enthusiasts assert Bieber’s inevitable admiration for the Cybertruck, speculation persists regarding his ownership status. Reports suggest that the Tesla document affixed to the windshield indicates a loaner status, implying either a test-drive arrangement or a promotional partnership with Tesla.
Tesla’s reliance on word-of-mouth promotion and support from its robust online community renders traditional marketing redundant. Nonetheless, the endorsement of A-list celebrities such as Bieber undoubtedly influences potential buyers, potentially tipping the scales in favor of a purchase.
