Nissan has taken a bold step in the electric SUV market by significantly reducing the starting price of its 2024 Ariya model to $40,980, down $3600 from before.
This strategic move reflects the intensifying competition in the EV sector, with Nissan aiming to stay ahead in the price wars. The price reduction isn’t limited to the base model alone; across the entire 2024 Ariya lineup, prices have been slashed by up to $6000.
Even the top-tier e-4ORCE Platinum+ version, boasting 389 horsepower and all-wheel-drive capability, now starts at a more competitive $55,580.
These adjustments make the Ariya range more accessible to consumers, offering a variety of trims and battery pack options to suit different needs.
For instance, upgrading to the larger 87.0-kWh battery pack for extended range now costs just $1600, providing a range boost from 216 miles to 304 miles.
While the Ariya doesn’t qualify for federal tax credits due to its Japanese manufacturing, the price reductions aim to level the playing field against rivals like the Ford Mustang Mach-E, which also recently received price cuts.
Looking ahead, Nissan plans to enhance the Ariya’s appeal further by offering a NACS adapter later this year, allowing owners to utilize Tesla’s Supercharger network for fast charging.
By 2025, the NACS port will become a standard feature on the Ariya, demonstrating Nissan’s commitment to innovation and customer satisfaction in the electric vehicle market.
