Toyota solidified its position as the world’s leading automaker last year, boasting sales exceeding 11.23 million vehicles, surpassing Volkswagen AG’s 9.24 million units.
What makes Toyota’s achievement even more remarkable is that this record-breaking figure includes sales from just four subsidiaries: Toyota, Lexus, Daihatsu, and Hino. In contrast, Volkswagen AG relied on a diverse portfolio of brands, including Audi, Porsche, and Volkswagen, among others, to achieve its sales volume.
Toyota’s dominance was further underscored by the exceptional performance of its luxury division, Lexus, which saw a staggering 132% increase in sales, reaching a record-breaking 824,258 units. The success of models like the third-generation J250 GX off-road SUV is poised to sustain organic growth and profitability for the brand.
As digital car content creators imagine the future of automotive design, the anticipation for models like the Lexus GX 550 continues to grow. With innovative interpretations showcasing lifted, off-road variants, the GX 550 epitomizes luxury and performance, captivating enthusiasts and consumers alike.
In the competitive automotive landscape, Toyota’s continued success reaffirms its position as an industry leader, driving innovation and setting new standards for excellence.