Honda is gearing up to launch its first-ever all-electric SUV, the Prologue, in American dealerships soon. Recognizing its significance, Honda has spared no effort in promoting the Prologue, collaborating with Amazon to create a unique storytelling experience aimed at engaging consumers.
Partnering with Amazon’s Ads Brand Innovation Lab, Honda introduces “The Dream Generator,” an innovative campaign allowing users to create customized animated videos featuring the Prologue.
Accessed through a dedicated page on Amazon, The Dream Generator utilizes artificial intelligence to generate personalized animations based on user input or even without it.
The campaign showcases the Prologue in various imaginative scenarios, from jungle expeditions to outer space adventures. Supported by a team of illustrators and animation artists, The Dream Generator offers a glimpse into the Prologue’s versatility and appeal.
Honda’s partnership with Amazon extends to widespread promotion of The Dream Generator across the platform, ensuring broad visibility for the Prologue. As anticipation builds for the Prologue’s launch, Honda aims to captivate audiences with innovative marketing strategies that reflect the SUV’s cutting-edge features and capabilities.
