Recently trademarked by Lamborghini, the STJ moniker hints at a potential final hurrah for their iconic V10 engine in the beloved Huracan sports car. However, in terms of profitability, the focus shifts to the Urus S, the automaker’s super-SUV, which has been driving record sales since its introduction.
The Lamborghini Urus continues to dominate the market, with variants like the Urus S and Urus Performante contributing to its success. While enthusiasts await the introduction of a PHEV model, aftermarket customizations keep enthusiasts entertained, offering unique and personalized super SUVs.
Notable customizations include a rapper’s bespoke Urus by Roadstarr Motorsports, featuring a widebody kit and custom wheels, contrasting with a more performance-oriented modification by Boden AutoHaus, which enhances both visual appeal and performance with a powerful engine and widebody kit.
For those seeking alternatives, DV8 Motorsports Inc. offers a customized V8-powered Jeep Wrangler Rubicon 392, showcasing diverse options in the high-performance SUV segment.
