An extraordinary blend of Buick Riviera chassis, Italian craftsmanship, and a lavish display of copper, bronze, and brass trim, the Exemplar I Concept sought to redefine automotive luxury during its era. Featuring a powerful Buick 430-cubic-inch V-8 engine generating 360 horsepower and an impressive 475 pound-feet of torque, this one-of-a-kind creation seamlessly combines American muscle with Italian flair.
Hidden from the public eye for much of its existence, the Exemplar I emerges as an attractive showpiece, seeking a new owner to appreciate its unique allure and craftsmanship. Crafted when metal trim in copper and brass was favored, this concept car represents an era of elegance and sophistication, a departure from the chrome-dominated industry that followed.
Designed by the renowned Italian automotive designer Mario Revelli di Beaumont and constructed on a Buick Riviera Gran Sport chassis, the Exemplar I boasts custom coachwork by Carrozzeria Coggliola of Turin. Adorned with an abundance of copper, bronze, and brass elements from the trim to the wheels it exudes a timeless charm reminiscent of classic Italian sports cars like the Iso Grifo and Intermeccanica 5000GT.
The exterior design, drawing inspiration from iconic models like the Alfa-Romeo Montreal and Lamborghini Miura, is a harmonious blend of sleek lines and vintage allure. Inside, the lavish interior features copper accents and luxurious red and black leather upholstery, starkly contrasting modern automotive interiors.
Powered by its robust V-8 engine mated to a three-speed automatic transmission and Positraction rear end, the Exemplar I delivers a thrilling driving experience akin to an “ICBM meets sofa” typical of late 1960s American luxury cars. Despite its power and prowess, the Exemplar I was relegated to storage as the 1970s dawned, only to be rediscovered and meticulously restored decades later.
Having earned accolades such as winning its class at the Amelia Island Concours, this remarkable vehicle stands as a testament to automotive artistry and innovation. With its Buick running gear ensuring reliability and performance, the Exemplar I offers its next owner the opportunity to bask in its glory on the show circuit or even set about on vintage touring events.
While maintaining its gleaming brass and bronze finishes may prove to be a labor of love, the experience of owning such a unique piece of automotive history is unparalleled. As the auction draws to a close on April 15th, enthusiasts have the chance to acquire a true automotive masterpiece.
