Concept cars have long served as showcases for automotive innovation, teasing future features and technologies. While many fade into obscurity, some, like the 1967 Exemplar I, etch themselves into automotive history with their timeless design and revolutionary concepts.
Commissioned by the Bridgeport Brass Company and the Copper Development Association, the Exemplar I exemplifies creativity and craftsmanship. Built on a 1967 Buick Riviera Gran Sport chassis, it merges Italian coachwork with American engineering, creating a masterpiece of automotive artistry.
Crafted by renowned designer Mario Revelli de Beaumont, the Exemplar I boasts a vibrant blend of colors and materials, highlighting the potential of copper, brass, and bronze in automotive design. From its exterior accents to its interior trim, every detail showcases the versatility and elegance of these metals.
Beyond its aesthetic appeal, the Exemplar I delivers impressive performance, powered by a GM 7.0L V8 engine producing 360 hp and 475 lb-ft of torque. Its innovative design and advanced features fascinate audiences, earning accolades at auto shows and inspiring future generations of designers.
Though originally conceived as a show car, the Exemplar I continues to fascinate enthusiasts, a testament to its enduring legacy and timeless design. Today, it stands as a symbol of automotive innovation and craftsmanship, reminding us of the boundless possibilities of design and engineering.
