With the release of the Quartermaster model in the US market, INEOS daringly enters the pickup truck segment. Priced starting at nearly $87,000 before taxes, this rugged truck faces a 25 percent tariff, known as the Chicken Tax, upon entry into the US.
Derived from the Grenadier SUV, the Quartermaster offers three trims catering to different preferences. With a longer wheelbase and enhanced versatility compared to its SUV counterpart, the truck embodies rugged capability and durability.
At the top of the range, the Trailmaster Edition boasts additional features such as a raised air intake, cargo bay utility rails, and a host of off-road enhancements. Meanwhile, the Fieldmaster Edition offers luxurious touches including leather-wrapped seats and Safari Windows, further elevating the driving experience.
Under the hood, all trims are powered by a BMW-sourced 3.0-liter inline-six turbocharged petrol engine, delivering robust performance to tackle any terrain. Production of the Quartermaster will commence alongside the Grenadier SUV at the Hambach plant, with deliveries expected to begin by the end of the year.
Despite its premium pricing, the Quartermaster faces challenges due to the Chicken Tax, adding to its exclusivity in the luxury off-road truck segment.
