Kia isn’t just setting their sights on one affordable electric car, and they’re aiming for a whole fleet. The upcoming Kia EV3, a subcompact crossover, is just the beginning. Kia wants to be a major player in the affordable electric car market. Kia isn’t stopping at the EV3. Their goal is to have a total of eight electric car models available for sale in the US by 2029.
According to Kia America COO Steve Center, Kia has a head start on the competition when it comes to electric car technology. They believe their “secret sauce” of research and development will give them an edge in the market. This focus on affordable electric cars could be a game-changer for Kia.
With more and more people looking for electric options, Kia is hoping to become a leader in this growing market segment. We can expect to see the production version of the Kia EV3 crossover reveal early this summer. This will be followed by the reveal of the EV4 sedan sometime later.
The rumor on the street (according to Automotive News) is that the EV3 might have a starting price of around $32,000 if it comes to the US. That’s a super competitive price tag, especially considering how expensive most electric cars are nowadays! Kia isn’t the only one aiming for affordable EVs, but they’re hoping to be a frontrunner.
Their biggest competition won’t be other big-name car companies or even Tesla (who reportedly gave up on making a cheap electric car). Instead, Kia will be facing off against Chinese auto giants like BYD, Geely, and Nio.
These companies are known for offering good quality electric cars at attractive prices, similar to what Kia is aiming for with the EV3 and future models. Looks like there will be a battle for the most affordable electric car on the market.