Amid a series of gaming extravaganzas such as the forthcoming Summer Game Fest and The Game Awards, Electronic Arts (EA) presents a world industry first: the release of the F1 24 teaser together with an alluring offer. Owners of F1 2021, F1 22, or F1 23 will receive a 15% discount on the upcoming 2024 FIA Formula One World Championship racing title.
Amid speculations of EA’s motives, driven by the lucrative microtransaction revenue from titles like FIFA and EA Sports FC Ultimate Team, recent reports shed light on the substantial financial gains from such modes. Accounting for nearly 30% of EA’s revenue in 2021, these modes continued to dominate, generating billions in extra content revenue by 2023.
The discount strategy for F1 24, while not altruistic, could serve as a means to retain customer loyalty and expand the player base. By reducing the barrier to entry, EA aims to attract existing users to explore the latest iteration, potentially fueling microtransaction revenue.
Beyond the marketing allure, F1 24 promises innovative features like the revamped Driver Career mode, offering a dynamic gameplay experience. With enhanced career progression, immersive rivalries, and multiplayer options, EA aims to fascinate both new and seasoned players alike.
As F1 24 gears up for release on May 31, across multiple platforms, including PC and consoles, anticipation mounts for another thrilling installment in the iconic racing franchise.