Rolls-Royce reveals its ‘Spirit of Expression’ Bespoke commissions, featuring customized versions of the Ghost Extended, Phantom Extended, and Spectre models. However, notably absent from the Auto China 2024 debut in Beijing is a bespoke Cullinan.
The forthcoming Auto China 2024, scheduled for April 25, has garnered early attention from automakers like Mercedes-Benz and BMW, which have revealed their plans for the event. However, Rolls-Royce’s absence from the lineup suggests a strategic decision to focus on specific models.
The ‘Spirit of Expression’ Bespoke commissions celebrate Rolls-Royce’s heritage and craftsmanship, offering discerning clients unique customization options. These commissions enable clients to personalize their vehicles, reflecting their tastes and preferences.
Notably, Rolls-Royce has expanded its Bespoke offering to include the Phantom Extended and Spectre models, providing clients with additional choices for customization. The Ghost Extended, introduced in 2020, remains a popular option for bespoke commissions.
While Rolls-Royce’s decision to exclude the Cullinan from its latest Bespoke lineup may surprise some, it underscores the brand’s strategic focus on specific models and customization options. With the Auto China 2024 event approaching, automotive enthusiasts eagerly anticipate Rolls-Royce’s latest offerings and future announcements.