Volkswagen is offering a sneak peek into the future of SUV design with the ID. CODE, is a next-generation SUV that combines athleticism and style. It’s the pioneer of a new Volkswagen SUV design language, specifically tailored for the Chinese market. Designed collaboratively by teams from China and Europe, the ID. CODE pays homage to Volkswagen’s Chinese customer base.
This cutting-edge SUV concept is engineered for Level 4 autonomous driving, boasting advanced sensors, exterior design elements, and an interior concept that aligns with autonomous driving technology. Interactive lighting systems, dubbed Light Cloud, 3D Eyes, and Light Screen, not only illuminate the surroundings but also intelligently communicate with them.
One of the standout features of the ID. CODE is its AI-assisted avatar, serving as the perfect co-driver by engaging with both the driver and passengers through displays integrated into the exterior (Smart Windows) and interior. This concept marks a significant step forward for Volkswagen, offering a sneak peek into a new era of mobility tailored specifically for Chinese consumers.
Thomas Schäfer, CEO of Volkswagen Passenger Cars, emphasizes the significance of the ID. CODE for the brand’s future in China. He highlights the new design language, technological advancements, and holistic brand experience crafted with Chinese customers in mind. Chief designer Andreas Mindt describes the ID. CODE is a reinvention of the SUV body, blending elegance with powerful dynamics reminiscent of a Gran Turismo.
The concept embodies Volkswagen’s new design strategy, focusing on stability, likeability, and what Mindt refers to as the “secret sauce” – elements that surprise and attract. Stability is evident in the ID. CODE’s sleek cabin design and robust wheel housings, provide a sense of solidity and sportiness.
Likeability shines through the vehicle’s friendly appearance and high-tech features, complemented by interactive lighting systems. The “secret sauce” lies in the vehicle’s sleek body design and innovative lighting features, including AI-powered interaction. The ID. CODE is engineered for Level 4 autonomous driving, allowing the driver to become a passenger while the vehicle handles navigation and other tasks.
Advanced sensor, light, camera, and screen systems enable seamless communication with the environment. One of the most innovative aspects of the ID. CODE is its interaction with the driver and surroundings. Equipped with intelligent lighting systems and Smart Windows, the vehicle communicates visually and acoustically with other road users.
The AI-assisted avatar, integrated into the interior, serves as the perfect co-driver, providing information and assistance to occupants. Inside, the ID.CODE offers a versatile lounge with online connectivity, featuring high-quality materials, premium sound systems, and customizable seating arrangements.
During Level 4 autonomous driving, the steering wheel retracts, creating a spacious interior conducive to relaxation or interaction among passengers. The ID. CODE concept represents a bold leap forward for Volkswagen, showcasing the brand’s commitment to innovation and customer-centric design tailored for the Chinese market.
