Garfinkel, who manages the Formula 1 event and runs the Miami Dolphins NFL team, talked to some reporters before the third race weekend at the venue.
He said that the prices for food and drinks were different because the people who come to the race have different amounts of money. Some are regular fans, while others are rich business people or famous guests in the fancy hospitality areas.
“Somebody sent out a tweet the other day that showed a lobster roll was $280 and they sent it out without comment,” said Garfinkel. “And the context that wasn’t included is that it was for a suite.
“It was a lobster roll, for probably 10 people, for $280.”
Another photo of the menu showed the servings were for four people.
The Miami International Autodrome had a sellout crowd of 275,000 fans over the three days, up over 5,000 from last year, and an increase of 45,000 from the inaugural event in 2022.
Garfinkel said that they introduced $150 campus passes for general admission following complaints about expensive tickets. These passes let people watch the race from different places around the track and from the upper seats of the NFL field.
“I think it was really fun to see, probably for the first time in three years, the 300 level of the stadium was almost half full [with] campus passholders,” he said.
“They can go right across the way [he points to a spot outside the braking zone for Turn 1, where a spectator platform is located] where there’s risers where people can stand on if you buy a campus pass for $150 a day – you can stand right next to the race track.
“And those risers exist in multiple areas around the race track. You can go upstairs at the top of the stadium, walk around, see most of the track, and the concessions are open just like they are for football.
“So, there are options that are less expensive, and there’s a lot of them all over the campus. And then there’s some options that are more expensive, and then there’s some options that are really expensive because [renowned New York celebrity chef] Mario Carbone is there making your vodka rigatoni, and it’s going to cost a lot of money.
“We’re just trying to provide options across that spectrum and sometimes people are going to point one thing out and say ‘that’s really expensive’ without providing the context that it’s actually a lobster roll for a suite for 10 people, right?
“So, there are inexpensive options as well as that, which is important to us.”
