The fourth-generation Kia Sorento, launched in 2020 with a 2021 model year designation, underwent a refresh in late 2023 for the 2024 model year. Despite delays for hybrid models, the combustion-only 2024 Sorento received high marks in safety tests conducted by the Insurance Institute for Highway Safety (IIHS).
The IIHS praised the Sorento’s performance in crash tests and front crash prevention systems, though it noted areas for improvement, such as headlight performance and LATCH ease of use. Despite these concerns, the Sorento offers a range of features and configurations to suit diverse consumer preferences.
With various trim levels and optional packages, including turbocharged engine options and all-wheel drive capabilities, the Sorento caters to a range of needs and preferences. Kia’s commitment to safety and innovation underscores its position in the competitive mid-size SUV market.
Despite strong sales figures, Kia faces challenges in maintaining market share amidst competition from other models within its lineup and industry rivals. However, continued innovation and customer-focused initiatives position the Sorento as a compelling choice for SUV buyers.
