As a seller, setting the price for your product is your prerogative. However, it’s essential to consider various factors such as market value, ethics, and the sales platform. In a recent case involving a 2024 Ford Ranger Raptor, the seller’s decision warrants scrutiny.
This particular Ranger Raptor, with only 35 miles on its twin-turbocharged 3.0-liter V6 engine, garnered significant attention at auction. Despite bids reaching $57,500, surpassing the truck’s $57,065 retail price, the sale didn’t materialize.
The dealership from Shueyville, Iowa, opted to retain the truck, possibly anticipating a higher price. While the bidding reached near MSRP levels, prospective buyers should account for additional costs like broker fees and shipping.
A buyer willing to pay MSRP could end up spending around $60,000, possibly more if the dealership aimed for a premium. However, the decision to reject the sale raises questions, considering the availability of similar barely-driven Ranger Raptors at or slightly below MSRP.
Despite the setback, the truck’s specifications remain impressive, featuring Carbonized Gray Metallic paint, LED lighting, leather seats, and a potent twin-turbo V6 engine.
Prospective buyers should weigh their options carefully, considering the availability of comparable models in today’s market. Regardless, the Ranger Raptor continues to be a coveted choice for enthusiasts seeking both performance and utility.
