Early rumors indicated that the next Chevy Camaro would be an electric crossover. It now seems, though, that it will stay true to its pony car heritage, although as an electric car. According to GM’s Mark Reuss, who spoke with MotorTrend, the Camaro moniker has to come back as a legitimate pony car. It may be priced starting at less than $35,000, much like the Equinox EV. The effective price, before dealer markups and options, may be about $27,500 with a $7,500 federal tax credit.
For comparison, the discontinued sixth-gen Chevy Camaro started at $30,900, about $3,400 more than its electric successor’s target price. GM plans to keep costs down by focusing on styling rather than the high performance traditionally expected from a top-tier model.
Thus, it likely won’t match the power of Dodge’s new Charger, which offers both electric and gasoline options in coupe and convertible forms. The new Camaro probably won’t be a two-door, as this segment has lost popularity.
The quoted source suggests that GM hasn’t fully decided between a car or crossover body style. Therefore, while it might not be a high-riding vehicle, it’s also unlikely to be a coupe or convertible. It may launch with four doors, positioning it against the four-door Dodge Charger. However, without a performance focus, it will likely compete with more affordable versions of its rivals.
GM might consider introducing a high-performance variant a few years after the initial launch. The new Camaro is expected to use the Ultium platform, shared with the GMC Hummer EV, Cadillac Lyriq, Chevy Silverado EV, Buick Electra E4 and E5, and other models. What would you advise GM about this potential move?