Rivian’s June 27 Investor Day conference has generated a buzz among enthusiasts with the anticipated introduction of the updated 2025 R1T and R1S models, which are expected to be delivered shortly thereafter. To prevent any negative impact on current model sales, Rivian has strategically launched an aggressive marketing campaign featuring substantial discounts on 2023 and 2024 models.
These discounts encompass popular options such as battery and performance upgrades, offering exceptional value to potential buyers. In addition, attractive lease terms combined with the $7,500 federal tax credit have spurred demand, ensuring a seamless transition to the new models while effectively managing the current inventory.
In response to heightened demand, the surge in orders swiftly depleted inventories of 2023 models across various regions. As Rivian works to clear out the remaining 2023 stock, attention shifts towards expediting the sales of 2024 vehicles, signaling an impending model refresh.
Preceding the official announcement, leaks have surfaced, offering insights into the refreshed R1S, highlighting new paint colors and interior options slated for the 2025 lineup. However, the leaked pricing suggests potential cost increases for most configurations compared to current models, hinting at forthcoming enhancements and upgrades.
