While the Ram brand is synonymous with powerful trucks in North America, its offerings extend further afield. In Central and South America, Ram caters to specific market needs with unique models.
The Ram 1200, a mid-size truck based on the Peugeot Landtrek, caters to this regional preference. However, its global origins might not resonate with North American buyers. There’s a stronger case for the Rampage, a compact pickup built in Brazil.
Sharing a platform with established models like the Jeep Compass, Rampage boasts a competitive engine and can find a niche in competing against the Ford Maverick and Hyundai Santa Cruz.
While the Ram Rampage was initially intended for a North American release, Stellantis has yet to confirm its arrival. This has sparked creativity among designers, with Kleber Silva (KDesign AG) envisioning the Rampage as a seven-seater SUV.
Inspired by the Jeep Commander’s ruggedness, this theoretical Ram could offer a more affordable option than the Dodge Durango, competing with established models like the Kia Telluride and Toyota Grand Highlander.
The question remains: Should Ram consider bringing the Rampage to North America as a competitor to the Ford Maverick and Hyundai Santa Cruz, or would a practical, three-row SUV based on the Rampage be a more strategic move?
