BMW’s New Models Ignite Debate Over Design Language and Brand Identity

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BMW's New Models Ignite Debate Over Design Language and Brand Identity
BMW's New Models Ignite Debate Over Design Language and Brand Identity

The revealing of a slew of new BMW models this summer, including the 1 Series, M135, refreshed 2 Series, M2, and the all-new X3, has sparked a firestorm of debate among enthusiasts.

While some reminisce about the brand’s past design language, praising it as one of the greatest automotive aesthetics ever, others find the new direction downright bizarre.

This dissonance seems to be the heart of the controversy. The M135’s aggressive styling clashes with the X3 M50’s more luxurious cues, and the M2 stands out from the refreshed M3 with a completely different design philosophy.

BMW's New Models Ignite Debate Over Design Language and Brand Identity
BMW’s New Models Ignite Debate Over Design Language and Brand Identity (kelsonik / Instagram)

Even the signature LED headlights seem to lack the unifying thread that once bound BMW’s lineup together. With such a wide stylistic departure, some worry that the brand is losing its identity altogether.

As the battle for luxury SUV supremacy heats up in the American market, BMW is revving its engines with the all-new G45 iteration of the X3.

This compact crossover boasts two exciting options: a fuel-efficient four-cylinder X3 30 xDrive with mild hybrid technology and the high-performance X3 M50.

The M50 packs a punch with a mighty 393 horsepower inline-six engine, 428 lb-ft of torque, and a slew of M Performance upgrades.

But for those who crave an even bolder look, virtual car designer kelsonik has whipped up some stunning CGI concepts to push the X3 M50’s visual appeal even further.

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By Jayson O'Neil

Jayson is a car-o-holic, and you will often find him writing about cars & bikes here at DaxStreet. You can reach out to him at [email protected]

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