Once a competitor of Subaru and a force to be reckoned with in the North American market, Mitsubishi Motors North America (MMNA) now finds itself struggling to recapture its former glory.
While the company boasts a 35.7% year-over-year increase in first-quarter sales, the total number remains modest at 28,403 vehicles.
This pales in comparison to competitors like Subaru and Mazda, who boast consecutive sales growth and figures exceeding 100,000 in the same period.
MMNA’s lineup currently consists of aging models like the Mirage and the Outlander Sport, except the more successful Outlander and Outlander PHEV.
Looking ahead, the company seeks to revive its fortunes through its Momentum 2030 North American business plan, which emphasizes electrification, dealer expansion, and a focus on technology and innovation.
The plan also promises at least one new or refreshed vehicle each year starting in fiscal year 2026. With the wait for new Mitsubishi offerings stretching into the future, car fans are turning to speculation to fill the void.
Visions range from the return of past favorites like the Lancer EVO to revamped versions of current models such as the Outlander.
Digital artist Vince Burlapp throws his hat into the ring with a concept that might surprise some a 2027 Mitsubishi station wagon.
This AWD wagon isn’t just a flight of fancy; it’s a strategic proposal aimed directly at the Subaru Outback.
Burlapp envisions a vehicle that combines adventurous capability with a stylish design, offering a compelling alternative to the established competitor.
While specifics are limited, the concept boasts clean lines and eye-catching full-width LED taillights, adhering to contemporary automotive design principles.
Burlapp leaves the engine a mystery in the renderings, but a peek at the hashtags reveals his preference for a hybrid powertrain powering this all-wheel-drive machine.
