Toyota North America Achieves Record Sales Growth in First Half of 2024: Lexus Electrified Vehicles Lead the Way

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AutoYa Interior YouTube
AutoYa Interior/ YouTube

Toyota Motor North America (TMNA) has reported a robust first half of the year, with total vehicle sales surging over 14% to nearly 1.2 million units. While the Toyota brand dominated sales with over 1.02 million units, its luxury division, Lexus, also showcased impressive growth.

Outpacing competitors Acura and Infiniti, Lexus delivered more than 167,000 vehicles, marking a nearly 12% increase compared to the same period last year.

This performance not only solidified Lexus’s position in the luxury market but also set a new record for the brand’s best-ever first-half sales in its 35-year history.

Contributing significantly to this success was the strong performance of Lexus’ electrified vehicle lineup, with hybrid and plug-in hybrid models accounting for nearly 40% of total TMNA sales through June.

AutoYa Interior/ YouTube
Toyota North America Achieves Record Sales Growth in First Half of 2024 (AutoYa Interior/ YouTube)

Leading the charge was the iconic RX crossover, available in both hybrid and plug-in hybrid variants. The Lexus RX, underpinned by the TNGA-K platform and sharing its roots with models like the Toyota Highlander and Lexus TX, offers a diverse powertrain lineup including gasoline, hybrid, and plug-in hybrid options.

With a starting price of $49,950 and reaching up to $70,580, the Lexus RX boasts a wide range of trims and powertrains for the North American market. Despite its recent introduction.

AutoYa Interior, a YouTube channel specializing in digital car renderings, has presented hypothetical designs showcasing potential exterior and interior changes, focusing primarily on the front fascia, taillights, and center console.

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Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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