Nissan has executed a surprising and aggressive pricing strategy for its 2024 Ariya electric crossover in Canada. A mere half-year after initially announcing pricing, the automaker has dramatically reduced the cost of entry for potential buyers.
This unexpected move stands in stark contrast to the prevailing trend of escalating prices across the automotive industry. The base model Ariya has seen a substantial $3,000 price cut, making electric vehicle ownership more accessible to a broader consumer base.
Nissan’s decision to undercut its competitors is a bold gamble aimed at capturing a larger share of the burgeoning electric vehicle market. By significantly reducing the MSRP across the entire Ariya lineup, Nissan is making a powerful statement about its commitment to offering exceptional value to Canadian consumers.
As the electric vehicle market continues to grow increasingly competitive, Nissan’s price reduction strategy positions the Ariya as a compelling option for those seeking an affordable and feature-rich electric crossover. The 2024 Nissan Ariya electric crossover is now available in Canada with a simplified lineup compared to the previous model year.
Offered in both front-wheel and all-wheel drive configurations, the Ariya comes with two battery sizes: a 63 kWh unit for the base Engage and Evolve e-4ORCE trims, and an 87 kWh pack for the higher-end Evolve+, Empower+, and Platinum+ variants.
Power outputs range from 214 to 389 horsepower, with the all-wheel-drive models featuring a dual-motor setup. Pricing for the 2024 Ariya starts at $39,590 for the Engage FWD and climbs to $54,190 for the range-topping Platinum+ AWD with 20-inch wheels.
