Ford and Lincoln have shifted their focus away from electric vehicles, opting instead to prioritize hybrid models and enhance in-car digital experiences like gaming and streaming. While Ford is generating excitement with the revamped Maverick pickup truck, Lincoln’s SUV-centric lineup leaves a void in the sedan segment.
The absence of a Lincoln sedan competitor to the Cadillac CT5 is noticeable, especially as many consumers yearn for the return of classic American luxury sedans. The digital world has become a playground for automotive enthusiasts, where designers and artists can bring forgotten nameplates back to life.
With Lincoln’s current product strategy, these virtual creations offer a compelling look into what could be. As we ponder the potential of a new Lincoln sedan, it’s impossible to ignore the allure of resurrecting a legendary nameplate to challenge established rivals like Cadillac.
Vince Burlapp, the digital automotive artist known as ‘vburlapp’ on social media, is renowned for his passion for American luxury brands, particularly Cadillac and Lincoln. With an equal love for both, he explores various design possibilities across the automotive spectrum.
His latest project is a fascinating revival of the forgotten Lincoln Versailles, a mid-size luxury sedan that briefly rivaled Cadillac’s Seville in the late 1970s. Inspired by Cadillac’s upcoming electric sedan duo based on the Ultium platform, Burlapp envisions a modern, all-electric Lincoln Versailles to potentially compete in the Chinese market.
