Ford’s current product lineup has undergone a significant transformation, pivoting largely towards taller, utility-focused vehicles. While the iconic Mustang endures as the brand’s sole low-slung offering, its V8-powered muscle car character stands in stark contrast to the rest of Ford’s crossover-dominated portfolio.
This shift has ignited speculation about the potential resurgence of classic Ford nameplates for future models. Notably absent from these discussions is the Excursion, a colossal SUV that once reigned supreme.
Built on the robust F-Series platform and produced from 1999 to 2005, the Excursion was a behemoth characterized by its immense size, powerful V8 engines, and luxurious interior. Despite these attributes, it ultimately ceded ground to the more compact Expedition. The Excursion’s absence from the revival conversation is intriguing, especially considering the current trend toward larger SUVs.
Its sheer scale and capability could potentially fill a unique niche in today’s market. However, challenges such as fuel economy regulations and evolving consumer preferences might hinder its return.
The Ford Excursion has been the subject of persistent rumors suggesting a comeback, potentially retaining its traditional gasoline-powered heart. Given Ford’s successful foray into electric vehicles with the F-150 Lightning, speculation has also arisen about a possible electric Excursion.
While the automaker undeniably possesses the technical prowess to engineer such a colossal electric SUV, it appears reluctant to commit to the project soon. This is unfortunate, as a modern-day Excursion, especially in an electrified form, could undoubtedly stir excitement in the automotive world.
To bridge the gap between reality and desire, digital artists have taken it upon themselves to envision the Excursion’s revival, with Nitro Nation’s recent rendering serving as the latest example of this creative endeavor.
