1957 Chevrolet 3100 Custom Pickup: The Enigmatic Auction Star with a $200,000 Price Tag and a Fiery Italian Red Leather Interior

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1957 Chevrolet 3100
1957 Chevrolet 3100

The 1957 Chevrolet 3100 pickup truck stands as an intriguing anomaly in high-end automotive auctions. Despite generating significant buzz and attracting substantial bids on multiple occasions, this custom-built classic has consistently eluded ownership. Its first appearance at the Mecum auction in Monterey last year saw a tempting offer of $170,000 rebuffed by the enigmatic seller.

Undeterred, the truck returned to the auction block in Glendale earlier this year, only to be met with a similar fate despite a generous bid of $140,000. Now, the 3100 is set for its third auction attempt in Monterey, with expectations of an even higher price tag. This particular 3100 is a product of Chevrolet’s Task Force era, a pivotal period in the evolution of pickup trucks.

1957 Chevrolet 3100
1957 Chevrolet 3100 Custom Pickup (Chevrolet)

Launched in 1955, the Task Force series marked a departure from the utilitarian Advance Design models that preceded it by incorporating passenger car-like comforts into the working truck segment. While the Task Force series enjoyed only a four-year production run before being succeeded by the even more advanced C/K series in 1959, it nonetheless left its mark on the automotive world.

Each model year within the Task Force series brought refinements and enhancements, reflecting the rapid pace of automotive development during the era. The 1957 model year marked a significant shift in the Task Force design language. Gone was the single headlight setup, replaced by a wider, Bel Air-inspired grille and repositioned emblems. While all Task Force trucks have long been a canvas for custom builders, this particular 1957 3100 takes customization to a new level.

Fresh from a comprehensive frame-off restoration, it boasts a meticulously crafted chassis, sculpted bodywork, and potent performance components. A TCI pro-touring chassis underpins the truck, equipped with RideTech air suspension and Wilwood brakes. The classic 3100 body, now cloaked in a striking Agate Gray finish, extends to the bed for a cohesive look. Modern touches include muted chrome accents and a set of aggressive Budnik wheels wrapped in Nitto tires.

The 1957 Chevrolet 3100 is a striking juxtaposition of exterior and interior. While its exterior maintains a muted, classic truck aesthetic, the cabin is a fiery blaze of Italian red leather. This opulent material generously adorns the seats, door panels, dashboard, and even the steering wheel, creating a stark contrast to the truck’s understated exterior.

1957 Chevrolet 3100
1957 Chevrolet 3100 Custom Pickup (Chevrolet)

The simple dashboard has been modernized with updated air conditioning controls and a series of Dakota Digital gauges. The odometer’s reading of less than 50 miles is a testament to the truck’s limited use.

Powering this custom build is a 6.0-liter LS2 engine equipped with a Holley intake, vintage-style valve covers, and an automatic transmission. The engine’s output remains undisclosed. A dual exhaust system ensures optimal breathing.

After two unsuccessful attempts to sell this one-of-a-kind vehicle, the owner is hoping for a significantly higher price this time around. The truck will be auctioned next week, adorned with LED lights to enhance its appeal. The owner’s target price is a lofty $200,000, though the highest bid is expected to hover around $225,000.

Published
Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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