Toyota and Lexus Surge Ahead with 14.3% Sales Growth in 2024: Electrification and Luxury Leading the Way in North America

Published Categorized as Cars No Comments on Toyota and Lexus Surge Ahead with 14.3% Sales Growth in 2024: Electrification and Luxury Leading the Way in North America
Rcars / YouTube
Rcars / YouTube

Toyota Motor North America (TMNA) has ignited the first half of the year with a blazing performance, fueled by the synergistic power of the Toyota and Lexus brands. The automotive titan achieved a remarkable sales volume of 1,186,647 units, representing a substantial 14.3% surge compared to the same period in 2023.

Lexus, a key contributor to this triumph, exceeded expectations with over 167,000 vehicles sold, marking a nearly 12% increase. This extraordinary performance solidifies Lexus’ position as a luxury powerhouse, as it clinches the title of its best-ever first-half sales in its 35-year history.

Rcars / YouTube
Toyota and Lexus Surge Ahead with 14.3% Sales Growth in 2024 (Rcars / YouTube)

TMNA’s unwavering commitment to electrification has also been a driving force, with a robust portfolio of 29 electrified vehicles across both Toyota and Lexus brands accounting for almost 40% of total sales.

The digital automotive design sphere is abuzz with speculation about the potential successor to the Lexus ES. YouTube channel Rcars has recently revealed its take on the 2026 model, presenting a bold, futuristic interpretation that aims to compete with the likes of the refreshed Cadillac CT5 and the all-new BMW 5 Series.

Rcars / YouTube
Toyota and Lexus Surge Ahead with 14.3% Sales Growth in 2024 (Rcars / YouTube)

While the renderings offer a compelling vision of a potential future ES, it’s important to maintain perspective. Lexus has just launched the 2025 ES, which represents a carryover from the previous model year with the addition of a Black Line special edition.

A particularly intriguing detail in Rcars’ concept is the inclusion of a charging port, suggesting a possible shift towards electrification, either as a plug-in hybrid or a fully electric variant.

Published
Dana Phio

By Dana Phio

From the sound of engines to the spin of wheels, I love the excitement of driving. I really enjoy cars and bikes, and I'm here to share that passion. Daxstreet helps me keep going, connecting me with people who feel the same way. It's like finding friends for life.

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