Stellantis, the automotive giant, is currently facing a challenging period, particularly in North America. Despite the industry’s efforts to understand the reasons behind the declining sales of Dodge, Jeep, Chrysler, and Ram, the company’s top executives have offered conflicting explanations.
While Stellantis has denied rumors of selling off brands like Maserati and Chrysler, they have hinted at potential divestments or mergers for underperforming brands.
However, the real issue may lie in Stellantis’ unrealistic expectations. The iconic American brand, Chrysler, with only a minivan in its lineup, is unlikely to generate significant revenue.
Moreover, Dodge’s reliance on the Hornet, a rebadged Alfa Romeo known for its reliability issues, and the Charger, without the legendary Hemi V8 engine, is unlikely to drive substantial sales.
While Jeep and Ram have a stronger market position, they need a fresh lineup to address concerns. Ram, in particular, should have already adapted the Rampage for North America to compete with the upcoming Ford Maverick and Hyundai Santa Cruz. Additionally, Stellantis needs to focus on improving its customer experience.
This includes factors such as dealer support, after sales service, and the availability of spare parts. By addressing these issues, Stellantis can regain consumer confidence and improve its market position. Furthermore, the company should consider partnering with other automotive manufacturers to develop new technologies and products.
Collaborations can help Stellantis reduce costs, accelerate innovation, and expand its global reach. Stellantis is facing a challenging period, but by addressing the underlying issues, the company can improve its performance and regain its market position. Rumors are swirling about the upcoming Ram HD models, with speculation suggesting that a new generation or a major refresh is in the works for the 2026 model year.
The heavy duty Ram is rumored to retain the familiar 6.4 liter Hemi V8 for a while longer, but the real excitement lies in the possibility of a new 7.2 liter inline six Cummins diesel engine.
This powerplant is expected to deliver a significant boost in power and torque, potentially rivaling the Ford Super Duty. Additionally, the Ram HD could receive a ZF eight speed automatic transmission, promising improved fuel efficiency and acceleration.
Digital car content creators have already begun to envision what these new models might look like, and their unofficial CGI renderings offer a look into the potential design direction.
