Ferrari, renowned for its high performance sports cars, has been caught testing a prototype of its upcoming battery electric model. While the exterior is currently disguised, recent sightings have revealed intriguing details.
The front end features production-like headlights and a design reminiscent of the Purosangue SUV. Inside, the test mule boasts paddle shifters and a digital instrument cluster that also align with the Purosangue’s interior.
These revelations raise questions about Ferrari’s strategic direction for its electric future. While many expected the brand to introduce a high performance, sleek sports car as its first EV, the prototype’s crossover like design suggests a more conventional approach. Such a move would position Ferrari to compete in a growing market segment, but it might also dilute the brand’s iconic image associated with powerful, luxury sports cars.
It remains to be seen whether the final production model will retain the elements observed in the prototype. However, the test mule’s appearance offers a look into Ferrari’s potential plans for its electric transition. Given Ferrari’s recent expansion into new segments, it’s reasonable to speculate that their upcoming electric vehicle (EV) might be based on an existing model like the Purosangue or 12Cilindri.
While this rendering presents an intriguing possibility, it’s unlikely to represent the final product. I believe it’s more likely a test mule, designed to explore various design and engineering concepts before settling on a more refined and innovative final design. The actual EV will likely be a stunning and innovative departure from Ferrari’s traditional sports car offerings.
If Ferrari aims to compete directly with Tesla in terms of sales, a sub $150,000 price point would be essential to attract a wider customer base.
This crossover style design, while unconventional for Ferrari, could potentially appeal to a broader market, including those seeking the brand’s performance and luxury but who may not require a traditional sports car.
However, it remains to be seen whether Ferrari will ultimately embrace this design or opt for a more traditional sports car-inspired EV.
