Facing a shrinking car market, Ford has drastically reduced its passenger car offerings in North America. The iconic Ford Mustang, now in its seventh generation, stands alone as the sole survivor powered by a V8 engine. This shift leaves Lincoln, Ford’s luxury brand, without a single sedan to compete in the premium segment.
While their strategy relies solely on SUVs and crossovers the Corsair, Nautilus, Aviator, and Navigator their main rival, Cadillac, maintains a different approach. Cadillac still boasts a pair of sedans, the CT4 and CT5, both offering high performance variants like the spicy V-Series and the ultra-powerful Blackwing editions.
Furthermore, their SUV lineup dwarfs Lincoln’s, boasting a wider range of models that seamlessly blend traditional gasoline engines with electric power through their IQ lineup. This commitment to electrification extends beyond SUVs, with the addition of the Celestiq, a unique all-electric fastback sedan with a hefty price tag of $340,000.
This contrasting strategy leaves many wondering if Ford will push Lincoln into the electric vehicle market. However, recent news suggests otherwise. Ford cancelled plans for a large, three-row electric SUV, a vehicle that could have competed with rivals like the Rivian R1S and the Cadillac Escalade IQ, and potentially benefited both Ford and Lincoln. But fear not, car enthusiasts in the digital world have devised a solution.
Amidst a flurry of futuristic concept cars, a pixel artist has taken a nostalgic turn, envisioning a revival of the iconic Lincoln Continental. While the automotive world is abuzz with electric vehicles like the GMC Terrain EV and full-size sedans like the Chrysler Cordoba, this digital designer believes the Continental’s legacy deserves a modern update.
Originally introduced in 1939, the Continental has been a mainstay in Lincoln’s lineup, enduring even after the tragic association with President Kennedy’s assassination. Its distinctive styling, often characterized by its suicide doors and opulent interior, has made it a beloved nameplate.
The Continental has consistently represented Lincoln’s commitment to luxury and craftsmanship, setting the standard for American luxury cars. Although the recent tenth-generation Continental failed to recapture its former glory, this pixel artist is convinced that a new iteration could reignite its popularity.
By combining the classic Continental’s timeless design with modern technology, such as an electrified platform, Lincoln could create a vehicle that appeals to both nostalgia and contemporary tastes. A revived Continental could compete with Cadillac’s upcoming Ultium+ sedans, offering a unique and luxurious alternative to the electric luxury car market.
