Cupra, a Spanish automotive brand, is a performance oriented offshoot of Seat, a subsidiary of the Volkswagen Group. Originally established as Seat’s motorsport division in 1996, Cupra gained independence in 2018, focusing on sporty and electric models.
While initially based on existing Seat vehicles, Cupra has introduced its exclusive models like the Formentor crossover and the Born electric car. The Formentor, a compact crossover SUV, was Cupra’s first independent model, showcasing the brand’s design language and performance capabilities.
The Born, on the other hand, marked Cupra’s entry into the electric vehicle market, offering a sporty and efficient driving experience. Both models have contributed to Cupra’s growing reputation as a brand that combines style, performance, and sustainability.
Cupra’s current lineup includes both ICE-powered models like the Leon and Ateca and electric offerings like the Born and Tavascan. The Leon and Ateca, available in both hatchback and wagon body styles, offer a blend of practicality and performance. The Tavascan, a larger SUV, is another electric model that expands Cupra’s range and appeals to a wider audience.
With its focus on performance, design, and electrification, Cupra has established itself as a distinctive brand within the Volkswagen Group. As the automotive industry continues to evolve, Cupra is well-positioned to meet the demands of consumers seeking sporty and sustainable vehicles.
Cupra, a relatively new automotive brand, has ambitious plans to expand its global reach, including a potential entry into the United States market by the end of the decade. A battery-powered version of the next-generation Formentor is rumored to be the chosen model to conquer the American market, possibly under a different name.
This ambitious pursuit has caught the attention of digital car content creators, who have imagined their own interpretations of Cupra’s future electric SUV. Avarvarii Automotive Artworks has created a CGI design for a larger, all electric coupe SUV that could compete with Tesla’s Model Y. This sporty mid-size crossover is expected to appeal to younger buyers with a price tag around $65,000 or higher.
The design incorporates elements of Cupra’s signature sporty style, such as bold lines, aggressive stance, and aerodynamic features. The interior is likely to be luxurious and technologically advanced, with features like a large touchscreen display, advanced driver assistance systems, and premium materials.
If Cupra can successfully bring this electric SUV to the US market, it could challenge Tesla’s dominance in the luxury electric vehicle segment. However, the company will face stiff competition from other established and emerging brands that are also developing electric SUVs.
