Toyota’s 2024 SEMA Show lineup is a testament to the brand’s commitment to off-road adventure and customization. Two standout concepts, the 4Runner TRD Surf, and Land Cruiser Rox, have fascinated enthusiasts and industry experts alike.
The 4Runner TRD Surf pays homage to the iconic first-generation 4Runner, featuring a two-door body style, a removable hardtop, and a nostalgic design inspired by Southern California’s surf culture.
Under the hood, it boasts a powerful 2.4-liter turbocharged engine, a custom exhaust system, and a long-travel suspension system designed to conquer rugged terrain.
The interior is equally impressive, with weatherproof materials and a custom surfboard rack. The Land Cruiser Rox, on the other hand, is a bold reimagining of the legendary Land Cruiser.
This concept vehicle combines the ruggedness of a pickup truck with the off road prowess of an SUV. It features a lifted suspension, aggressive off-road tires, and a striking design that evokes a sense of adventure.
Both concepts showcase Toyota’s ability to blend classic design elements with modern technology and performance.
While these vehicles may not make it into production, they serve as a look into the future of off roading and inspire enthusiasts to dream of what’s possible.