At CES 2025 in Las Vegas, automakers revealed exciting new technologies aimed at improving in-car experiences. Features like holographic displays, AI-powered assistants, and personalized entertainment systems took center stage, showcasing how cars are evolving into high-tech living spaces.
Hyundai Mobis introduced a holographic windshield that displays important driving information, such as speed and safety alerts, directly on the glass. Passengers can enjoy entertainment like movies or video games, but these are invisible to the driver to reduce distractions. Hyundai says this technology enhances focus and will make driving safer, but it’s still a few years away from production.
BMW’s Panoramic iDrive
BMW displayed its Panoramic iDrive, a system that projects essential information onto the lower windshield to keep the driver’s eyes on the road. Customizable with colors and apps, this system is designed to avoid information overload. BMW emphasizes simplicity to reduce distractions while offering advanced digital features.
Sony Honda Mobility’s Afeela 1
Sony Honda Mobility showcased its Afeela 1, an EV launching in 2026. It features an AI-powered voice assistant that engages in natural conversations, providing navigation and other helpful information. The car also includes a panoramic screen with built-in entertainment apps. Preorders have opened in California, with deliveries expected in mid-2026.
Honda’s Personalized EVs
Honda showcased its 0 Series EVs, featuring a new operating system, AISMO OS, which handles automated driving, assistance, and infotainment. Honda promises ongoing updates that make the car more personalized over time. The company also plans to expand EV charging networks, aiming for over 100,000 charging stations by 2030.
Balancing Innovation and Safety
While these innovations are exciting, safety remains a concern. Experts caution against overwhelming drivers with too many visual elements or voice assistant tasks. Automakers are working to balance futuristic features with practicality and driver focus.
The future of in-car technology looks promising, but its success depends on user-friendly design and safety improvements.
