General Motors (GM) ended 2024 on a high note, achieving its best U.S. sales performance since 2019. With total sales increasing by 4% to 2.7 million vehicles, GM secured an estimated market share of 16.5%. Inventory levels remained healthy, averaging 54 days, showcasing GM’s ability to meet demand effectively.
All GM brands—Chevrolet, GMC, Buick, and Cadillac—recorded significant sales increases, contributing to a strong fourth quarter where sales surged 21% compared to the same period in 2023.
GM Celebrates a Strong 2024 with Sales Growth Across All Brands
GM’s electric vehicle (EV) lineup saw exceptional growth in 2024, with annual EV sales jumping 50% and an impressive 125% growth in the fourth quarter. By year-end, GM doubled its EV market share, becoming the second-largest EV seller in the U.S. Fourth-quarter EV sales reached 42,000 units, a major leap from earlier in the year.
Chevrolet sales grew 1.5%, with the Equinox EV and Trax achieving remarkable gains. Cadillac had its best year since 2016, led by the Escalade and the popular LYRIQ EV. GMC posted record-breaking sales, driven by the Sierra and Canyon models. Buick also performed well, with a 10% sales increase, led by Envista.
GM maintained its lead in key segments like full-size pickups and SUVs. Executive VP Rory Harvey credited the success to GM’s strong product lineup, offering vehicles for every preference.
With rising EV sales and consistent performance across all brands, GM is well-positioned for further success in 2025.
