Monterey Car Week is known for showcasing some of the most extravagant hypercars, and Rolls-Royce made a strong statement with the North American debut of the Phantom Series II. In addition to the Phantom, the event also featured a Black Badge Cullinan and a Ghost. These three models illustrated the depth of customization that Rolls-Royce offers, highlighting how each vehicle can be uniquely tailored to the personal preferences of its owner.
The 2023 Phantom Series II
The 2023 Phantom Series II introduces two new bespoke lighting elements that enhance the luxury of the vehicle. The Pantheon Grille now features a subtle glow, and the headlights are adorned with 580 laser-cut bezel starlights. These updates complement the Starlight Headliner, a signature feature of previous Rolls-Royce models, underscoring the brand’s attention to fine detail and modern luxury. The design changes provide a new level of sophistication to the Phantom Series II, making it even more distinctive.
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One of the standout creations at The Quail event was a custom Phantom dubbed “Maverick.” Jonathan Simms, Head of Bespoke at Rolls-Royce, explained that the name reflects the unconventional nature of Phantom owners, who often achieve success through bold, creative approaches. The “Maverick” bespoke design embodies this spirit, showcasing how the Phantom can adapt to the personal character and ambitions of its owners. It represents a modern, independent vision of luxury and innovation.
The Customization of Rolls-Royce Models
Customization is at the heart of the Rolls-Royce experience, as demonstrated by the other two models at the event. The Ghost was finished in a unique Crystal Sagano Green, featuring six layers of paint and microscopic particles that create a shimmering, multidimensional effect. Rolls-Royce has also incorporated precious materials such as gold, silver, and diamonds into finishes, offering an extraordinary level of customization that enables owners to create a truly one-of-a-kind vehicle.
The Black Badge Cullinan, showcased in Forbidden Pink, emphasized Rolls-Royce’s approach to personalization, showing that Black Badge vehicles do not need to adhere to a traditional black color scheme. The bold pink exterior is paired with an interior featuring Grace White, Cashmere Grey, and Lime Green leather upholstery, providing a striking contrast. Rolls-Royce’s commitment to bespoke options ensures that every vehicle can be tailored to suit the individual style and tastes of the owner. At Monterey Car Week, Rolls-Royce demonstrated that for those with significant means, the brand offers limitless opportunities for customization and luxury.
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