Most vehicles begin losing value the moment they leave the dealership. But a few SUVs defy this trend, offering strong resale performance even years after their first owner moves on.
Kelley Blue Book (KBB) highlights ten standout 2025 SUVs projected to retain significant portions of their original value after five years, some holding on to over half their MSRP.
This matters more than ever in today’s economy, where smart car buying includes looking ahead to resale. These SUVs blend durability, brand trust, and modern appeal to deliver not only great rides now but worthwhile investments in the long run.
1. Lexus NX: The Just-Right SUV
The 2025 Lexus NX offers a balanced approach to SUV ownership. It’s not too big or too small, not overly flashy but still luxurious, and hits a sweet spot in terms of performance and price. KBB forecasts that it will retain 43.5% of its value over five years, not the highest, but still strong compared to many premium models.
With a plush cabin, modern infotainment, and efficient powertrains, the NX delivers daily comfort with a long-lasting edge. For buyers who want Lexus quality without going overboard, the NX checks all the right boxes while offering dependable resale strength down the road.
2. Toyota 4Runner: A New Era for an Old Legend
Long overdue for a redesign, the 2025 Toyota 4Runner finally refreshes its classic formula, and the wait was worth it. This new model replaces the aging V6 with a powerful turbocharged inline-four, plus a hybrid option that bumps horsepower even higher.
Its off-road legacy remains untouched, making it a favorite among adventure seekers. KBB projects a remarkable 60% resale value after five years, cementing the 4Runner’s status as a bulletproof long-term investment.
Whether used for trails, travel, or family errands, the 4Runner continues to prove that you don’t need to sacrifice capability for value retention in the SUV market.
3. Subaru Crosstrek: Mighty Value in a Small Package
Don’t underestimate the 2025 Subaru Crosstrek due to its size. This compact SUV punches above its weight with all-wheel drive, trail-ready confidence, and urban practicality. It’s a go-to for those who want a city-sized vehicle that’s weekend-ready for camping or road trips.
The Crosstrek is also known for reliability and low maintenance, helping it retain 51% of its value after five years, according to KBB. Its low starting price of $27,230 adds to the value proposition. For buyers looking for a budget-conscious SUV that’s still rugged and dependable, the Crosstrek is one of the smartest choices out there.
4. Lexus RX: Luxury that Goes the Distance
Luxury vehicles usually suffer steep depreciation, but the 2025 Lexus RX is a major exception. As KBB’s pick for Best Luxury Hybrid SUV, it’s built with quality materials, wrapped in a bold exterior, and filled with serene comfort inside.
The RX starts at a reasonable $50,325 for its class, and it’s projected to hold on to 49.8% of its value over five years. That’s a win for buyers seeking upscale comfort without watching their investment vanish. With hybrid options and a focus on quiet, smooth rides, the RX stands out as one of the most cost-effective luxury SUVs available.
5. Toyota Sequoia: Full-Size Power with Staying Power
Big, bold, and brimming with torque, the 2025 Toyota Sequoia is built for those who need serious muscle from their SUV. With a 437-hp twin-turbo hybrid engine and a towing capacity that rivals trucks, it’s made for hauling, adventuring, or transporting large families.
The Sequoia isn’t just about brawn; it’s also about value. KBB projects a five-year resale value of 45.8%, quite impressive for a full-size SUV in a segment prone to heavy depreciation. Whether used for heavy loads or big road trips, the Sequoia stands firm as a reliable investment for long-term owners and second-hand buyers alike.
Also Read: 5 Cars with Lifetime Drive Shafts vs 5 with U-Joint Failures
6. Honda CR-V: Everyday Utility, Long-Term Worth
The 2025 Honda CR-V continues to be a crowd-pleaser thanks to its blend of practicality, affordability, and resale value. Whether hybrid or gas-powered, the CR-V delivers a spacious interior and user-friendly features, making it an excellent family or commuter SUV.
With a starting price of $31,495, it’s also accessible to a wide range of buyers. KBB estimates it will retain 54.4% of its value in five years, helping cement its status as a go-to value play in the compact SUV world. The CR-V’s consistency and dependability make it an easy pick for both first-time buyers and resale-focused shoppers.
7. Mercedes-Benz G-Class: Iconic and Resilient
The G-Class isn’t just about prestige, though it has plenty of that. The 2025 Mercedes-Benz G-Wagen combines luxury, strength, and iconic design into one of the most recognizable SUVs in history. Starting at $149,400, it’s not cheap, but it earns its price tag with rugged engineering and opulence.
More impressively, it holds 56.6% of its value after five years, which is rare for a luxury SUV. That means second-hand buyers still find them desirable, and first owners don’t take as big a loss as they might with other premium vehicles. It’s a symbol of status that actually holds up.
8. Lexus UX: Compact Opulence, Lasting Value
The 2025 Lexus UX proves that luxury doesn’t have to come in oversized packages. This subcompact hybrid SUV is perfect for urbanites who want refinement in a nimble format. Its hybrid-only powertrain ensures great fuel economy, while its cabin stays true to Lexus’ upscale standards.
Starting at $37,690, the UX offers serious luxury for less, and it’s expected to keep 47.8% of its value over five years. That makes it one of the better investments in the entry-luxury segment. If you’re after a city-friendly SUV that blends affordability, brand cachet, and long-term value, the UX is a smart buy.
9. Toyota Grand Highlander: A Spacious New Contender
Though only introduced in 2024, the Toyota Grand Highlander has quickly become a noteworthy family hauler. Bigger than the regular Highlander, it offers more third-row space and cargo room without being a gas-guzzling behemoth. The 2025 model starts at $42,310 and brings modern tech and hybrid options to the table.
While there’s no long-term track record yet, KBB estimates it will retain 51.3% of its value in five years. That speaks volumes about Toyota’s reputation and the model’s family-friendly appeal. For those needing space without sacrificing future value, the Grand Highlander is an early favorite in its class.
Not all SUVs depreciate the same. As shown by these ten models, buyers can get strong performance and excellent resale value without sacrificing comfort or capability.
Toyota and Lexus dominate the list with a mix of rugged and refined models, while Subaru, Honda, and Mercedes-Benz prove there’s a value-retaining SUV for every lifestyle and budget.
KBB’s projections remind us that a vehicle’s true cost isn’t just what you pay upfront; it’s what you can expect to get back later. By choosing one of these SUVs, you’re not just driving smart; now you’re protecting your future wallet, too.
