Remember when the Lexus LFA debuted in 2009; It carried a sticker price of $375,000, a number that already felt astonishing for a Toyota product at the time. Adjusted for inflation, that figure equates to roughly $563,000 today.
That context matters because the new 641-horsepower GR GT is widely seen as the spiritual successor to the LFA. Like the LFA, it’s a flagship project born from motorsport thinking, meticulous engineering, and a desire to advance Toyota’s performance image.
The difference now is that Toyota seems far less focused on turning it into a once-in-a-lifetime collectible priced completely out of reach.
Ahead of its anticipated 2027 arrival, Toyota has stopped short of revealing exact pricing. Still, the company has indicated that the GR GT won’t chase the same ultra-high entry point as the LFA. Rather than giving a concrete number, executives have hinted at a much more realistic frame of reference.
Rather than dodging the question, GR GT Project Manager Takashi Doi offered a revealing answer. “There’s a lot of GT3 cars on the market today, so use that as a reference,” he told when asked about pricing expectations.
According to the publication, Toyota has benchmarked the GR GT against cars like the Porsche 911 GT3 and the Mercedes-AMG GT.
For context, the Porsche 911 GT3 now starts at $230,500, while the Mercedes-AMG GT exceeds $200,000 for its top-spec plug-in version. It’s likely that the GR GT will debut above the $200,000 mark, depending on final specifications, production volume, and how aggressively Toyota wants to position it against established European rivals.
Toyota appears to be aiming for the GR GT to compete as a true peer to Europe’s most respected driver-focused GT cars, rather than as a halo model meant primarily for collectors or museums.
Another important detail with Toyota concerns how, and where, the GR GT will be sold in the U.S. Despite the Gazoo Racing branding, the car will not be offered through standard Toyota dealerships alongside the GR Corolla. At the same event, a Toyota spokesperson confirmed to the publication that the GR GT will be available for purchase at select Lexus dealerships.
That decision makes sense when considering price and ownership experience. While the GR GT won’t carry a Lexus badge, its anticipated cost and complexity require a level of customer service that most Toyota dealers are not equipped to provide.
By placing the GR GT within the Lexus retail and service network, Toyota ensures that buyers receive specialized support and an ownership experience commensurate with the vehicle’s cost. So yes, the GR GT may not reach the price heights of the LFA, but it remains very much a flagship model.
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