BMW is ushering in a new era of electric mobility with the introduction of the 2026 BMW iX3 and i3, marking a significant transition for the brand towards electrification. These latest electric models, representing battery-powered variants of the X3 and 3-series, will be built on BMW’s cutting-edge Neue Klasse platform.
Set to debut in 2025, BMW’s innovative battery-electric platform will underpin the next-generation iX3 and i3 sedans, both slated for release in the 2026 model year. It’s worth noting that these models are distinct from the previous i3 hatchback. The iX3 serves as the electric iteration of the X3, while the i3 will electrify the iconic 3-series.
This move aligns with BMW’s broader strategy of integrating electric powertrains into its lineup while maintaining its commitment to performance and luxury. While BMW embraces electric innovation, it’s also making strategic decisions about its existing lineup.
Unfortunately, the beloved Z4 roadster is expected to be discontinued, with no plans for a successor, electric or otherwise. Similarly, the fate of the 8-series coupe and convertible hangs in the balance, with insiders suggesting that the next-generation model will be exclusively available as a four-door Gran Coupe.
However, rumors suggest that an electric i8 equivalent may emerge from the next-generation 8-series. BMW’s high-performance Alpina subbrand is poised for a transformation as well. With aspirations to compete with luxury heavyweights like Bentley and Mercedes-Maybach, Alpina-fettled models will be pushed upmarket.
This strategic shift will see Alpina models taking on a more prestigious role within BMW’s lineup, potentially impacting the positioning of other models within the brand.
Notably, the absence of a successor to the Ghost in Rolls-Royce’s lineup suggests a repositioning strategy, with Rolls emphasizing exclusivity and bespoke offerings like the recent Droptail.
As BMW charts its course towards electrification and luxury, these strategic moves signal a dynamic shift in the automotive landscape, setting the stage for an electrifying future.
