In pursuit of its ambitious goal to introduce 30 new electric vehicles (EVs) worldwide by 2030 and achieve a sales target of 2 million vehicles, Honda has announced plans to unveil a groundbreaking global EV series at CES 2024. The company is committed to achieving 100 percent zero-emission cars in North America by 2040, encompassing both battery-electric and fuel-cell electric vehicles.
Honda intends to showcase its new EV series at CES through an on-site booth and a dedicated website. The booth will not only feature models from the global EV series but will also highlight key technologies representing the significant transformation underway at Honda.
Accompanying this announcement, Honda released a teaser image offering a glimpse of what seems to be an electric concept car making its debut at the event. The image suggests a sleek, low-profile front end with a distinctive upward slope. While much of the vehicle remains concealed, a pixelated wheel design is discernible, hinting at the innovative design elements.
The 2024 Prologue, Honda’s imminent release, marks its second foray into the North American EV market following the previous Clarity model. In contrast to the avant-garde concept teased the Prologue embraces a more understated styling approach, subtly communicating its eco-friendly attributes.
In tandem with these developments, Honda announced a transformation in its business operations to align with the new global brand slogan, “The Power of Dreams – How we move you.” The company describes this slogan as a representation of how its products and services will transcend various constraints, offering enhanced capabilities and possibilities. The practical implications of this corporate jargon remain open to interpretation.
As the 2024 Prologue nears its debut, Honda’s commitment to a sustainable future and the forthcoming CES showcase underscore the automaker’s pivotal role in the evolving landscape of electric mobility.