Volvo Cars remains confident of “tremendous growth” in the electric vehicles market, CEO Jim Rowan told the Reuters Global Markets Forum in Davos on Wednesday, countering gloomier projections from rivals.
The carmaker, which aims for electric vehicles (EVs) to contribute half its sales volume by mid-decade and to sell only EVs by 2030, said the growth in demand for its premium brand was stronger than that of mass-market rivals.
“We have much more pricing power, and people have got more disposable income, so they can afford it if they want to drive an EV,” Rowan said.
The Volvo Cars CEO said that, in contrast to others, he saw good growth globally for electric cars, with particularly strong demand in Europe.
Over the past year, many automakers have warned that the anticipated growth of EVs has been slow to emerge due to poor demand, heavy price cuts, lower subsidies, and supply chain issues.
Volvo has previously said that it has no intention of participating in the Tesla-ignited price war due to its position as a premium brand and saw good margins on its electric cars.
Higher costs caused by disruptions in shipping in the Red Sea would also not affect customers, the CEO said, who stated that any additional costs would be absorbed by Volvo.
Last week, Volvo said it would halt production at its factory in Belgium for three days as a result of a delivery of gearboxes being delayed due to the disruption.
The CEO also told Reuters that he had high ambitions for India in the next five years, with plans to launch the more affordable EX30 there in 2025.