Visa Cash App RB Formula One Team is now the official name for Red Bull Racing’s junior team, previously known as Scuderia AlphaTauri. While it might not be possible to win Formula One championships in January, the team has certainly claimed the title for the most unusual team name.
This organization has a history of identity changes. After Red Bull acquired Minardi in 2006, the Italian team transformed into Toro Rosso, a straightforward translation of its parent company. The shift to AlphaTauri in 2020 aimed to promote the energy drinks giant’s venture into the fashion world but seems to have been replaced by a preference for third-party sponsorship, namely from Visa Cash App.
The agreement between Red Bull and Visa is described as ‘multi-year,’ although the specific end date remains undisclosed. This partnership will also feature the Visa logo on the team’s cars without the headline sponsor name, providing a change in appearance for the upcoming season.
The unveiling of the team’s new livery and driver overalls is scheduled for February 8 at a launch event in Las Vegas. This choice of location adds a touch of glamor to the Formula One scene in the year 2024.
Peter Bayer, the Chief Executive Officer of Visa Cash App RB Formula One Team, expressed excitement about the team’s new identity and welcomed the addition of new partners.
He stated, “It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula One story.” He emphasized that Faenza is entering a new era of racing, maintaining its roots as a talent hotbed but now with a greater focus on competing for top honors in F1.
The article concludes with a subtle reference to Mastercard’s brief stint as the headline sponsor of Lola during the 1997 F1 season, expressing hope that Visa Cash App RB Formula One Team will achieve greater success.