Ferrari has achieved yet another milestone with a remarkable performance in the past year, marking a record-breaking period. The renowned luxury brand from Maranello witnessed unprecedented success, surpassing €1 billion in profits for the first time while setting a new record for annual car sales.
The notable surge in net profit, exceeding €1.2 billion, can be attributed to increased sales of key models such as the Purosangue, 296 GTB, and SF90.
This impressive financial achievement reflects a substantial 34 percent growth in net profit. Additionally, the company experienced a significant upswing in turnover, reaching €6 billion, denoting a substantial 17 percent increase.
Ferrari’s global car deliveries reached a total of 13,663 units in the past year, showcasing a notable rise of 442 cars compared to the previous year. The brand also implemented a strategic pricing strategy, resulting in an increase in sales prices.
Notably, North America saw a substantial boost in car deliveries, while Europe and the Middle East experienced marginal growth. Conversely, a decline in shipments was observed in the regions of China, Hong Kong, and Taiwan.
CEO Benedetto Vigna expressed satisfaction with the company’s exceptional performance, characterizing the year as highly successful.
Looking forward to 2024, Vigna conveyed confidence in the company’s prospects, attributing it to a robust order book. Ferrari is gearing up for further innovation, with plans to unveil its inaugural fully electric sports car in the last quarter of the upcoming year.
In related news, Cristiano Ronaldo, the renowned footballer, recently showcased his latest addition to his supercar collection – the impressive $402K Ferrari Purosangue.