The debut collection of trading cards centered on the IndyCar Series is set to hit the shelves on March 1, 2024, promising to revolutionize the fan experience while honoring the athleticism, expertise, and captivating stories woven throughout the world of IndyCar, as per the official press release.
This exclusive set will boast various prized items, including opportunities to obtain signed memorabilia. Each set will also offer participants the exciting chance to win a 4-pack racing experience to the prestigious Indianapolis 500, complete with tickets for an unforgettable event.
Moreover, fans will have the opportunity to acquire a unique 2024 Indianapolis 500 autographed helmet, available for purchase both at race venues, retail card stores, and online through Parksidecards.com.
Eric Christensen, CEO of Parkside Collectibles Inc., expressed immense enthusiasm about the collaboration with IndyCar, stating, “We’re beyond thrilled to partner with IndyCar to launch these new IndyCar trading cards and excited to see fans’ reactions to these memorialized moments.”
Crafted by Parkside Collectibles, a company known for its work with various sports brands, including the NWSL (National Women’s Soccer League), the collections will showcase iconic drivers, unforgettable race moments, and historic milestones that have left an indelible mark on the motorsport landscape.
Mark Miles, President and CEO of Penske Entertainment Corp., commented on the partnership, saying, “We are pleased to begin this new partnership with Parkside, which will reintroduce an IndyCar sports card collection and give fans a dynamic way to interact with the ascending stars of our sport.”
He continued, “Sports cards have always been an engaging way to connect with athletes, and it is satisfying to know the elite, bold and brash personalities of IndyCar are once again represented through Parkside’s quality collectibles.”
Throughout the season, fans can anticipate a plethora of both online and in-person activations designed to ignite their passion for IndyCar racing.
Race weekends will offer exclusive in-person experiences for attendees, along with opportunities to win limited-edition trading card sets.
Simultaneously, online communities will buzz with thrilling social media contests and giveaways, providing fans with chances to win Parkside and IndyCar prizes.
This partnership underscores their dedication to bringing the thrill of IndyCar racing directly into the hands of fans, both on and off the track.